Commodore

Founded – 1954
Defunct – 1994

Landmark Moments Of Commodore

Before making home computers, Commodore produced other consumer electronics up until the 1977 release of the PET. The PET was more successful in education and business than with home users but established Commodore as a serious player. Sights were then set on the home market with the introduction of the VIC-20 in 1981. They aggressively marketed the VIC-20 towards home users, with Commodore investing in bigger budget TV advertising utilising William Shatner. Adding celebrity to the mix assisted with raising the profile of the VIC-20 in the developing home computer market.

In 1982, their timeless classic the Commodore 64 quickly followed, boasting significantly improved capabilities over the VIC-20. Also, it was priced markedly lower than many of its competitors,  allowing them to market towards the home user aggressively.

1984 brought a dramatic change to the company with Jack Tramiel resigning from the company he had founded. Relations between Gould and Tramiel had reached a low, resulting in a split. Without its founder, they needed to fight back with a plan for the future. Significantly, acquisition of a small company called Amiga Corporation featured heavily in these plans. This would prove invaluable in the next phase of its life as leaders in home computing.

Released in 1985, the Amiga 1000 began their venture into 16-bit home computing. From this point on, the Amiga range of computers would evolve and be produced up until 1993s Amiga CD32.

Where Are They Now?

Sadly Commodore finally declared themselves bankrupt in 1994. Whilst they were a leading force for throughout the 1980s, not investing in innovation led to their downfall. Continuing to push ageing Amiga technology that meant they were not able to keep up with emerging PC technologies.

Interesting Commodore Related Links

Commodore Systems

Commodore PET
Commodore PET
Commodore VIC-20
Commodore VIC-20
Commodore 64
Commodore 64
Commodore CBM-II
Commodore CBM-II
Commodore 16
Commodore 16
Commodore Plus 4
Commodore Plus 4
Commodore 128
Commodore 128
Amiga 1000
Amiga 1000
Amiga 2000
Amiga 2000
Amiga 500
Amiga 500
Commodore 64 GS
Commodore 64 GS
Amiga 3000
Amiga 3000
Commodore CDTV
Commodore CDTV
Amiga 500 Plus
Amiga 500 Plus
Amiga 600
Amiga 600
Amiga 1200
Amiga 1200
Amiga 4000
Amiga 4000
Amiga CD32
Amiga CD32